Capitol Music Group and gener8tor Partner to Launch Music Technology Accelerator


“gBETA Musictech” will kick off this September in Los Angeles, now accepting applications

LOS ANGELES – gBETA Musictech, a new music technology accelerator program created through a joint partnership between renowned record label Capitol Music Group’s (CMG’s) newly launched Innovation Center, Capitol360, and nationally ranked startup accelerator gener8tor, will launch September 6.  Housed in Hollywood’s iconic Capitol Records Tower, home to The Beatles, Beach Boys, Nat King Cole and countless other legendary artists, the program will provide participating startups with mentorship and exclusive access to music industry resources.

gBETA Musictech will operate under gener8tor’s “gBETA” model: a seven-week program requiring no fees and no equity. Five companies will be selected for the program, and they will work closely with successful entrepreneurs, music industry experts, angel investors, venture capitalists, technologists, acclaimed producers, songwriters, and influencers to develop strategies to grow, gain customer traction and pitch investors. Three additional musictech companies will be selected to participate in an existing gBETA program of their choice in one of the following cities: Beloit, Cincinnati, Detroit, Indianapolis, Madison, Milwaukee, or Minneapolis. These companies will receive the same mentorship and programming without traveling to LA.

“We’re excited to continue building on the momentum of our newly launched Capitol360 Innovation Center, by working with gener8tor to transform the amazing ideas that come out of the Tower into businesses that will help the music industry continue to innovate and evolve,” said Geoffrey Harris, CFO of Capitol Music Group.

Applications for the program are currently being accepted and are open exclusively to startups focused on music technology. This includes technologies related to sourcing, recording, production, distribution, marketing, touring, licensing and streaming as well as any technology or process innovations that could serve any component of the music industry.

“We couldn’t be more excited about this new partnership with industry icon Capitol Music Group,” said Joe Kirgues, Co-Founder of gener8tor. “As gener8tor seeks to expand into the creative economy with our new music and art programs, Backline and, and Capitol Music group launches their Capitol360 Innovation Center to work more closely with emerging technology, gBETA Musictech helps bridge all our efforts. We’re thrilled to begin working with the startups helping us cross the chasm into these new ecosystems, and are ready to support them with both our networks.”

Interested companies can apply at For more information, contact gBETA Musictech Director Adrienne Palm at



 About Capitol Music Group

Capitol Music Group (CMG) is comprised of Capitol Records, Virgin Records, Motown Records, Blue Note Records, Astralwerks, Harvest Records and Capitol Christian Music Group, as well as Capitol Studios and the company’s independent label services and distribution division, Caroline.  Capitol Music Group is based in Hollywood, California in the iconic Capitol Tower.

 Artists that record for CMG labels include: Ryan Adams, Erykah Badu, Banks, The Beach Boys, The Beatles, Beck, Bee Gees, Jon Bellion, B.J. The Chicago Kid, Rosanne Cash, Christine and the Queens, Neil Diamond, Robert Glasper, Halsey, Don Henley, Hillsong United, Niall Horan, Illenium, Judah And The Lion, Tori Kelly, Kem, Lil Baby, Lil Yachty, Charles Lloyd, tobyMac, Paul McCartney, Vic Mensa, Migos, Ne-Yo, NF, Norah Jones, Katy Perry, Gregory Porter, Rich Homie Quan, Maggie Rogers, Calum Scott, Bob Seger, Troye Sivan and Chris Tomlin.  For the U.S.:  5 Seconds Of Summer, Bastille, Disclosure, Empire Of The Sun, Glass Animals, MNEK and Sam Smith.

 Capitol Music Group is a division of Universal Music Group, which is a fully owned subsidiary of Vivendi.


About Capitol360

Innovation center designed to bring together leading thinkers from the music industry, tech ecosystem, and student community to drive the future of innovation in music. We provide work space and event programming aimed at:

  • Providing a testing ground for new ideas and technology
  • Bridging the gap between artists and content creators with the tech community to unlock the value of a unified music industry
  • Fostering the next generation of thought leaders in music

 Checkout and join our Facebook Group to stay up to date on upcoming events.


About gener8tor

gener8tor is a turnkey platform for the creative economy that connects startups, entrepreneurs, artists, investors, universities and corporations. The gener8tor platform includes pre-accelerators, accelerators, corporate programming, conferences and fellowships focused on entrepreneurs, artists and musicians.

gener8tor is a nationally ranked, GOLD-tier accelerator in the U.S. as ranked by the Seed Accelerator Rankings Project: